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SWATCH STORE HYPE MADNESS ! – Omega x Swatch Speedmaster Release Causes Global Chaos & Store Closures!
Massive crowds were seen at Marina Bay Sands (MBS) and ION Orchard on Saturday (Mar. 26) morning as Singaporeans were eager to get their hands on the new Omega x Swatch collaboration. Videos were sent to showing long queues in ION Orchard hours before the Swatch store opened at 10am. 8am in ION Orchard, two hours before the Swatch store opened. hong kong tokyo dubai mall of emirates london nyc la los angeles korea thailand siam paragon central world Omega and Swatch know that collaborations are a surefire way to turn heads. Louis Vuitton teaming up with Supreme broke hypebeast brains. Gucci and North Face caused hysteria. In the watch world, we’ve seen the Patek Philippe x Tiffany’s insanity, plus TAG Heuer x Porsche, Breitling x Triumph, Girard Perregaux x Aston Martin. They all act as one of two things: either an extension of something you already have (an Aston Martin), or an entry point to something you aspire to have (a Porsche) but can’t afford. Some collaborations get labelled as gimmicky, some just quietly go about their way and work.
But this Omega and Swatch joint mission—the Omega x Swatch Speedmaster MoonSwatch—takes the watch collaboration to the next level.
There are 11 pieces, all named after planets, each with their own unique colourway. The material for all of the pieces is bioceramic, which is patented by Swatch. All models have a Velcro strap and the indexes and hands feature the same type of Super-LumiNova used for Omega Speedmasters, emitting a green emission in the dark.
None of the pieces are limited edition or numbered. True to the Speedmaster’s form, the diameter of the watch is 42mm, the thickness is 13mm. The readability of the chronograph display is also extremely Speedmaster-esque, which is all the more impressive because all watches are being manufactured from the Swatch factories. On each caseback sits an image, directly from NASA, of the respective planet.
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Uranus is pale blue, Pluto is grey with a burgundy bezel, Venus is powdery pink and comes in 38mm with oval subdials, while Earth is blue and green. Mars is red. It also boasts the hands from the Alaska Project Speedmaster. For Saturn, the watch is beige and dark brown with rings circling the chronometer at 6 o’clock. Neptune is deep blue, Jupiter is bronze/beige with orange hands, and Mercury has a two-tone, black-and-more-black dial black. That leaves the very yellow Sun, which was the starting point of this project, and the Moon, which is black and the most similar to the original Speedmaster SWATCH SOLD OUT online store hong hong hk nyc london singapore miami la los angeles unboxing review hands on Swatch developed a patented material called bioceramic, which is a blend of ceramic and bio-sourced plastic. its price point offers scope for a wider audience to be interested in starting their own journey into owning watches
So How to Get the Speedmaster MoonSwatch ?
They will be displayed in the windows of 70 Omega stores and 110 Swatch stores around the world starting March 24 and March 25, but they will only be available to purchase from Swatch stores, starting March 26. Each watch costs $250—and you’ll only be able to purchase two at a time.
I have to admit its a fun watch but is it at the expense of the Omega brand?
Is it like Bugatti doing a colab with Fiat and putting in a 900cc engine??? Did Swatch sell out Omega like a cheap hooker? What if Hermes did a colab with poundland and made a Hermes Birkin bag made from plastic. Re-usable so called friendly for environment??
Marketing Genius?
New gen of people brought into the Omega brand? Young people that can’t afford the real deal can get a £200 Omega Speedmaster Swatch! Then maybe later on when they can afford they buy into a real Omega. similar to how tiffany & co sell more budget friendly 925 silver keychains and pendants to get people into the brand. Hermes selling perfume to get people a feeling of buying Hermes and a stepping stone into the Hermes brand.
Will you be buying into the hype? #swatch #omega #speedmaster
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