
Designer Notes Subject 195
OMEGA x Swatch MoonSwatches
Omega 2022 is already getting really massive for Swiss watch collecting world! The design partnership, a first for OMEGA and Swatch, follows the popular trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds. For OMEGA, the joint mission is both a fun undertaking and a respectful nod to the plucky company that risked it all to kick-start the ailing Swiss watch industry during the quartz revolution.
The Swatches are perfect for budding Moonwatch fans and I can’t think of a more appropriate icon for our shared project.
Watch @Fratello video hands-on of this Omega X Swatch Timepiece
https://www.youtube.com/watch?v=jGQZWZP327c
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